Be Here

2010 Edition

Series of digital prints and folded pocket-book / 2010

 

 

Be Here (2010 Edition) is a series of photographs taken of advertising billboards featuring British Columbia’s tourism advertisement campaign for the 2010 Winter Olympic Games in Metro Vancouver. Each billboard depicts a landscape or attraction in the province, accompanied by the catch-phrase 'Be Here'. Through their specific framing, the photographs activate playful visual and thematic relationships between "there" and  "here"—between the spectacular landscapes portrayed and the mundane urban environments in which the billboards are located. Through utilizing chance and subtle humour, the photographs question the normative valorization of natural and urban landscapes, and foreground the overlooked poetics of the everyday.

 

 

 

 

© Lőrinc Vass 2019. All rights reserved.